Marketing Public Relations Strategy, Indonesian Archery Association (PERPANI) in Developing Archery Among Youth

Indonesian Archery Association (PERPANI) is the national organization of sport archery. an Olympic that should be competed in every Games. Indonesia has opportunity to win a medal at Olympics because it won silver which was first for 1988 Olympics. The main challenge slow regeneration outstanding athletes. phenomenon entering world sports as profession teenagers still considered field cannot promise good future. This study aims identify and analyze marketing public relations Strategy developing archery among teenagers. theory used this research Thomas L Harris' Three Ways Strategy, namely Push, Pull Pass Major Tools Marketing Public Relations Phillip Kotler & Kevin Lane Keller. applies Push strategies, including by: (a). Produce movie (Film) entitled 3 Srikandi, about struggle trio womens archer get Indonesia's Olympics; (b). Invite important figures, one President participants competition; (c). Incorporating scenes opening ceremony Asean Para Games (Opening Ceremony Asian Games); (d). Organizing Movement In Actions. uses qualitative approach with descriptive method using paradigm. data were obtained through in-depth interview techniques. Sources or informants are structural officials Association, technical analysis from Mile Huberman. also implements consists Publications, events, sponsorship, news, speeches, services, identity media, event activities greatly affect target.